Data Controller
This data protection policy applies to the website www.shadowsofdesire.com, a shop operated by:
Easy4You
Via Giacomo Brentani 16
6900 Lugano – Switzerland
Email: info@easy4you.cloud
Easy4You is the data controller within the meaning of the Federal Data Protection Act (DPA, RS 235.1).
Collection and Use of Personal Data
During the use of our website, personal data (e.g. name, email address, IP address, browsing preferences) is collected only if:
Provided directly by the user (e.g. during a purchase or registration)
Collected automatically through cookies and similar technologies
The data is used for:
Order and contract management
Service or marketing communications
Analysis of website usage behavior
Display of personalized advertising (retargeting)
Legal Basis for Processing
We process personal data in compliance with the DPA in the following cases:
When the user has provided explicit consent (e.g. acceptance of cookies)
When necessary for the performance of a contract
When there is a prevailing legitimate interest on our part, for example for improving user experience or marketing purposes
Cookies and Similar Technologies
We use first-party and third-party cookies to improve the website experience. Cookies are small text files stored on your device.
First-party cookies
They serve to recognize you as registered users and facilitate navigation.
Third-party cookies
Used by advertising partners to monitor campaigns (es. Google, Meta/Facebook). No directly identifiable data is stored, but pseudonym information (e.g., clicks, page views, logins) is stored.
Cookie Management
You can modify cookie preferences through your browser or the consent banner. Blocking cookies may limit access to some website features.
Retargeting and Personalized Advertising
We use retargeting technologies to show you relevant ads. Partners like Google Ads or Facebook Ads may use temporary cookies to display targeted advertising based on your interests.
These activities occur in pseudonymized form and do not allow direct identification of the user.
You can disable retargeting:
Through browser settings
By clicking on opt-out links in advertising banners
Using tools like Google Tag Manager: [Disable Google Analytics]
Analytics Services and Social Plugins
Google Analytics
We use Google Analytics to analyze website usage. The information collected (e.g. browser type, truncated IP address, pages visited) is transferred to Google servers, including in the United States, where it is processed in anonymized form.
You can disable Google Analytics by downloading this plugin:
https://tools.google.com/dlpage/gaoptout
Facebook Pixel
We use the Facebook pixel to analyze conversions and improve advertising campaigns. The data collected is anonymous to us but may be processed by Facebook in the USA according to their privacy policy.
International Data Transfers
Your data may be transferred abroad (e.g. USA) only if the country guarantees adequate protection or through appropriate safeguards, such as Standard Contractual Clauses approved by the Confederation.
Data Retention
We retain personal data only for the time necessary for the purposes for which it was collected, or for the period required by law.
User Rights
Under the DPA, you may exercise the following rights:
Access to your data
Rectification or updating
Deletion of data
Objection to processing (e.g. for marketing purposes)
Restriction of processing in particular cases
To exercise these rights, write to: info@easy4you.cloud
Changes to This Notice
We reserve the right to update this notice at any time. Changes will be published on this page.
