{"id":19312,"date":"2022-09-06T11:49:32","date_gmt":"2022-09-06T11:49:32","guid":{"rendered":"https:\/\/shadowsofdesire.com\/data-processing\/"},"modified":"2026-02-13T08:31:14","modified_gmt":"2026-02-13T08:31:14","slug":"data-processing","status":"publish","type":"page","link":"https:\/\/shadowsofdesire.com\/en\/data-processing\/","title":{"rendered":"Data Processing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19312\" class=\"elementor elementor-19312 elementor-8787\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce58485 e-flex e-con-boxed e-con e-parent\" data-id=\"ce58485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459abe2 elementor-widget elementor-widget-heading\" data-id=\"459abe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Controller<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e604d2 elementor-widget elementor-widget-text-editor\" data-id=\"6e604d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This data protection policy applies to the website <a href=\"http:\/\/www.shadowsofdesire.com\/en\"><strong>www.shadowsofdesire.com<\/strong><\/a>, a shop operated by:<\/p><p><strong>Easy4You<\/strong><br>Via Giacomo Brentani 16<br>6900 Lugano \u2013 Switzerland<br>Email: info@easy4you.cloud<\/p><p>Easy4You is the data controller within the meaning of the <strong>Federal Data Protection Act (DPA, RS 235.1)<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d44868f elementor-widget elementor-widget-heading\" data-id=\"d44868f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collection and Use of Personal Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca10aa6 elementor-widget elementor-widget-text-editor\" data-id=\"ca10aa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>During the use of our website, personal data (e.g. name, email address, IP address, browsing preferences) is collected only if:<\/p><ul><li><p>Provided directly by the user (e.g. during a purchase or registration)<\/p><\/li><li><p>Collected automatically through cookies and similar technologies<\/p><\/li><\/ul><p>The data is used for:<\/p><ul><li><p>Order and contract management<\/p><\/li><li><p>Service or marketing communications<\/p><\/li><li><p>Analysis of website usage behavior<\/p><\/li><li><p>Display of personalized advertising (retargeting)<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7eec1 elementor-widget elementor-widget-heading\" data-id=\"1a7eec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Legal Basis for Processing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d63503 elementor-widget elementor-widget-text-editor\" data-id=\"5d63503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We process personal data in compliance with the DPA in the following cases:<\/p><ul><li><p>When the user has provided explicit <strong>consent<\/strong> (e.g. acceptance of cookies)<\/p><\/li><li><p>When necessary for <strong>the performance of a contract<\/strong><\/p><\/li><li><p>When there is a <strong>prevailing legitimate interest<\/strong> on our part, for example for improving user experience or marketing purposes<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f3283 elementor-widget elementor-widget-heading\" data-id=\"c2f3283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cookies and Similar Technologies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20225a5 elementor-widget elementor-widget-text-editor\" data-id=\"20225a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use <strong>first-party and third-party cookies<\/strong> to improve the website experience. Cookies are small text files stored on your device. <\/p><h4>First-party cookies<\/h4><p>They serve to recognize you as registered users and facilitate navigation.<\/p><h4>Third-party cookies<\/h4><p>Used by advertising partners to monitor campaigns (es. <a href=\"http:\/\/www.google.com\" target=\"_blank\" rel=\"noopener\">Google<\/a>, <a href=\"http:\/\/www.meta.com\" target=\"_blank\" rel=\"noopener\">Meta<\/a>\/<a href=\"http:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>). No directly identifiable data is stored, but pseudonym information (e.g., clicks, page views, logins) is stored.<\/p><h4>Cookie Management<\/h4><p>You can modify cookie preferences through your browser or the consent banner. Blocking cookies may limit access to some website features. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-624d2bc elementor-widget elementor-widget-heading\" data-id=\"624d2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retargeting and Personalized Advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6857e7a elementor-widget elementor-widget-text-editor\" data-id=\"6857e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use <strong>retargeting<\/strong> technologies to show you relevant ads. Partners like Google Ads or Facebook Ads may use temporary cookies to display targeted advertising based on your interests. <\/p><p>These activities occur in pseudonymized form and do not allow direct identification of the user.<\/p><p>You can disable retargeting:<\/p><ul><li><p>Through browser settings<\/p><\/li><li><p>By clicking on <strong>opt-out<\/strong> links in advertising banners<\/p><\/li><li><p>Using tools like <strong>Google Tag Manager<\/strong>: [Disable Google Analytics]<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1316595 elementor-widget elementor-widget-heading\" data-id=\"1316595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytics Services and Social Plugins<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8880906 elementor-widget elementor-widget-text-editor\" data-id=\"8880906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h4>Google Analytics<\/h4><p>We use <strong>Google Analytics<\/strong> to analyze website usage. The information collected (e.g. browser type, truncated IP address, pages visited) is transferred to Google servers, including in the United States, where it is processed in anonymized form. <\/p><p>You can disable Google Analytics by downloading this plugin:<br><a class=\"cursor-pointer\">https:\/\/tools.google.com\/dlpage\/gaoptout<\/a><\/p><h4>Facebook Pixel<\/h4><p>We use the <strong>Facebook pixel<\/strong> to analyze conversions and improve advertising campaigns. The data collected is anonymous to us but may be processed by Facebook in the USA according to their <a class=\"cursor-pointer\">privacy policy<\/a>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e8e2e elementor-widget elementor-widget-heading\" data-id=\"12e8e2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">International Data Transfers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09a92e2 elementor-widget elementor-widget-text-editor\" data-id=\"09a92e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your data may be transferred abroad (e.g. USA) only if the country guarantees adequate protection or through appropriate safeguards, such as <strong>Standard Contractual Clauses<\/strong> approved by the Confederation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-727eb5e elementor-widget elementor-widget-heading\" data-id=\"727eb5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Retention<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9085eed elementor-widget elementor-widget-text-editor\" data-id=\"9085eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We retain personal data only for the time necessary for the purposes for which it was collected, or for the period required by law.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe0832 elementor-widget elementor-widget-heading\" data-id=\"fbe0832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Rights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b952c elementor-widget elementor-widget-text-editor\" data-id=\"17b952c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Under the DPA, you may exercise the following rights:<\/p><ul><li><p><strong>Access<\/strong> to your data<\/p><\/li><li><p><strong>Rectification<\/strong> or updating<\/p><\/li><li><p><strong>Deletion<\/strong> of data<\/p><\/li><li><p><strong>Objection<\/strong> to processing (e.g. for marketing purposes)<\/p><\/li><li><p><strong>Restriction<\/strong> of processing in particular cases<\/p><\/li><\/ul><p>To exercise these rights, write to: info@easy4you.cloud<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ded33 elementor-widget elementor-widget-heading\" data-id=\"31ded33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Changes to This Notice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c56bee elementor-widget elementor-widget-text-editor\" data-id=\"9c56bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We reserve the right to update this notice at any time. Changes will be published on this page. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data Controller This data protection policy applies to the website www.shadowsofdesire.com, a shop operated by: Easy4YouVia Giacomo Brentani 166900 Lugano \u2013 SwitzerlandEmail: info@easy4you.cloud Easy4You is the data controller within the meaning of the Federal Data Protection Act (DPA, RS 235.1). Collection and Use of Personal Data During the use of our website, personal data (e.g.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":990,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-19312","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/pages\/19312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/comments?post=19312"}],"version-history":[{"count":2,"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/pages\/19312\/revisions"}],"predecessor-version":[{"id":19416,"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/pages\/19312\/revisions\/19416"}],"wp:attachment":[{"href":"https:\/\/shadowsofdesire.com\/en\/wp-json\/wp\/v2\/media?parent=19312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}